My name is Amahle Desiree Magudu – Founder and CEO of De Amoré Store and a renowned serial Entrepreneur,Prominent Business woman, Innovator, Philanthropist, Humanitarian as well as a Fitness and Health enthusiast.

My health and wellness journey started from a place of personal need, unbeknownst to me that this would lead to the birth of De Amoré Store, which is my second company. After overcoming a hostile battle against anxiety and depression which caused eczema, weight and hair loss, my overall health had deteriorated and I needed change – I desired to be healthy again, be slim thick, have healthy skin, good hair - achieve all this in one go using natural products ONLY! Although the Beauty and Health industry is oversaturated, I identified a gap in the market – one that had potential to revolutionize the Beauty and Health sector.

Looking at the market: Cosmetic surgery (BBL /Abdominoplasty) were an instant no, they are invasive, costly and in most unfortunate cases – lethal. But most importantly it comes with no health benefits, but does oppose as a threat to your health, furthermore: it does not encourage interconnectedness of mind, body and overall health – as someone who overcame mental illness, which affected my mind, body and health, I wanted supplements which I can consume in conjunction with working out – this route encourages mind + body interconnectedness thus improving not only ones health but overall wellbeing. With Supplement Brands however, it was/is hard to find a brand one can trust to supply safe and reliable products which are backed by clinically proven efficacy, free from harmful additives, fillers and other potentially harmful chemicals, furthermore I was seeking supplements that don’t just help one reach their body goals, but improve your health, skin and are 100% natural which made the search far more excruciating since there was a plethora to choose from but yet not many offered supplements that can help one reach your body goals while simultaneously improving your overall health and skin.

Imagine this – getting products that don’t just help you reach your Body Goals but come with extensive healing health properties that alleviate common ailments, improve your skin, hair and overall wellbeing – that’s absolute Heaven! This was exactly what I needed - I vowed to formulate such products and after extensive research, I found formulations that worked very well for me, overtime – this sparked interest amongst my acquaintances, desperately seeking answers regarding my transformation, seeing the growing interest and demand –as a Humanitarian at heart, I decided to lend a helping hand.

With extensive experience in Entrepreneurship and a network of connections, I easily found like –minded professionals who are just as passionate about making natural products the new norm, our Passionate team of scientists, pharmacists, biochemists and chemists was formed and before you know it, De Amoré Store was born, not just as a Business but as an answer to an emergent gap in the market which needed revolutionary change.

At present: De Amore Store is a renowned Trusted Fitness and Health Brand and continues to grow exponentially, helping thousands of people from across the Globe and positively impacting the lives of many.